The Regulars
Business Alliance

Regular customers are the lifeblood of the local economy. If they get nurtured & empowered, the local economy gets nurtured & empowered.

The Regulars
Business Alliance

Regular customers are the lifeblood of the local economy. If they get nurtured & empowered, the local economy gets nurtured & empowered.
Pareto's 80/20 Rule says that 80% of the effects come from 20% of the causes
In general, 20% of your customers make up 80% of your business. These 20% are your Regulars.
80/20 has become a common business principle. It also applies to nature and society.*

Sometimes it's easy to forget that the survival of your business depends on the vital few. But if you continue to nurture, incentivize, and empower your Regulars, it may be the best investment you'll ever make. If your Regulars purchased from you 3X more frequently, and invited friends, family, and colleagues at 3X or 4X the current rate, then you could soon triple your bottom line, while increasing your number of Regulars.

And imagine how much faster you could grow if other businesses advertised your business and referred their own Regulars to you on a consistent basis?
Collaboration is the new marketing
The Regulars Business Alliance (TRBA) is a community of high-performing business owners who believe in the power of intelligent collaboration.
What do you get as a TRBA member?
Us. TRBA is your Community Marketing Manager
We turn your Regulars into a guerrilla sales force
Working closely with your business, TRBA helps identify, incentivize, and train your regular customers to continually generate high-frequency sales using their personal & professional networks. Top-performing Regulars earn rewards, and you discover best marketing strategies in the process.
We build sticky cross-promotional campaigns for your business
The Regulars pairs you up with community influencers and TRBA businesses for continuous cross-promotional "sprints." A sprint is where you and another influencer or business advertise one another intensively over the span of a few days or weeks, offering great incentives to each other's customers and supporters.
We help you engage your Regulars
Using our mobile app, you can connect with your Regulars on many different channels. As you begin to mobilize your Regulars as a sales force, you will need a way to engage them in an organized & intimate fashion.
We give you a new revenue stream
Earn $200/month for each referred TRBA member (subject to our approval). We encourage you to refer businesses that you would like to collaborate with in the future. May their Regulars become yours as well!
We offer you membership perks
Think of TRBA as a Costco™ Club for small business, but with benefits that can transfer over to your customers. As a member, you receive exclusive pricing from TRBA businesses, which can be shared with your Regulars to help retain their loyalty.
We provide you with intelligent data
TRBA's retail & community database analytics spot patterns that help you identify opportunities for growth (e.g. what cross-promotional partnerships work best if I have a bakery in East LA? How do I best engage my Regulars to attain 3X sales within 2mo?)
We'd like to do your marketing.
Just not the regular way!
*Pareto's Rule applies to all aspects of life. For example, 80% of wealth in society tends to be controlled by 20% of people. 80% of crimes are typically committed by 20% of criminals in society (i.e. repeat offenders). Microsoft once concluded that by fixing the top 20% of the most-reported bugs, 80% of the related errors and crashes in a given system would be eliminated. (source)