has become a common business principle. It also applies to nature and society.*
Sometimes it's easy to forget that the survival of your business depends on the vital few. But if you continue to nurture, incentivize, and empower your Regulars, it may be the best investment you'll ever make. If your Regulars purchased from you 3X more frequently, and invited friends, family, and colleagues at 3X or 4X the current rate, then you could soon triple your bottom line, while increasing your number of Regulars.
And imagine how much faster you could grow if other businesses advertised your business and referred their own Regulars to you on a consistent basis?